P O S T O N . I O
POSTON Bulk Message Sending with OTN Subscriber Broadcast

What is One Time Notification (OTN)?

As you know Facebook Messenger Platform doesn’t allow sending a message after 24 hours of last interaction by any subscriber.

Once any subscriber interacts with your Messenger, you have 24 hour time to send a promotional message as many as you want (Don’t spam).

After 24 hours, you are not allowed to send any message (Except using some specific tag only for the non-promotional message.)
Here One Time Notification API is provided by Facebook to send promotional messages after 24 hours window.

https://developers.facebook.com/docs/messenger-platform/send-messages/one-time-notification

The Messenger Platform’s One-Time Notification API (Beta) allows a page to request a user to send one follow-up message after 24-hour messaging window has ended. The user will be offered to receive a future notification. Once the user asks to be notified, the page will receive a token which is an equivalent to a permission to send a single message to the user. The token can only be used once and will expire within 1 year of creation

OTN Subscriber Broadcasting

Why it’s so important?

After deprecated sending messages after 24 hours, OTN is the only option to send a promotional message now.

OTN message sending happens in two steps. First, you will need to set a bot that asked for permission to send future promo messages regarding any specific offer.

Later, you will be able to broadcast messages to those people, have given permission for sending a message.

So, asking this permission & Opt-in by subscribers is super easy. Users just need a click to get subscribed to it.

And that’s guaranteed & fully proved that Messenger has almost 95%+ open rate. So it’s a hundred times better than sending email broadcast.

Just imagine, if you have 5000 users subscribed for Store/Restaurant offer, you broadcast them, almost 4500 people will open it.

 

How to use One Time Notification Features in POSTON.io

First, you will need to apply for One Time Notification Access from Facebook Pages. It’s just a click easy.

  • Go to your Facebook Page and click the SETTINGS

OTN Page Setup

 

  • Click the ADVANCED MESSAGING

Facebook Page Advanced Messaging

 

  • Scroll down until you find the REQUESTED FEATURES the click the One-time notification REQUEST.

OTN Page One Time Notification Request

Click CONFIRM, you can now use your Facebook Page to send Promotional Messages to all your subscribers.

 

Messenger Broadcasting for OTN Subscribers

First, set-up a POSTBACK Reply Template and OTN POSTBACK Template

 

POSTBACK MANAGER Template Guide

  • Go to MESSENGER BOT >> POSTBACK MANAGER >> CREATE NEW TEMPLATE

This postback template will be sent to all your subscribers as a reply message.

Postback Template for OTN Tutorial

OTN POSTBACK MANAGER Template Guide

  • Go to MESSENGER BOT >> OTN POSTBACK MANAGER >> MANAGE TEMPLATES >> CREATE NEW OTN TEMPLATE

This template will be sent to all your OTN Subscribers upon sending on OTN Broadcasting

Add New OTN Postback Template

You can now proceed to the OTN Broadcasting.

  • BROADCASTING >> MESSENGER BROADCASTING >> OTN SUBSCRIBER BROADCAST >> CREATE CAMPAIGN

Messenger Broadcasting Dashboard

Setting Up OTN Broadcasting Campaign for Bulk Sending in 24 Hours

  1. Write the Campaign Name
  2. Select your target Facebook Page
  3. Select your OTN Postback Template
  4. Skip the Targeting Options if you don’t want to target specific subscribers from your Labels.
  5. Proceed to Message Template, select your preferred Message Type according to your needs.
  6. Write your message, if you use Text with Buttons as your message type then don’t forget to add the Button Text, Button Type, and Web URL.

OTN Subscriber Broadcast Demo 1

After setting up everything, you can now click the CREATE CAMPAIGN button and the system will start sending your message to all your OTN Subscribers automatically.

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