What is One Time Notification (OTN)?
As you know Facebook Messenger Platform doesn’t allow sending a message after 24 hours of last interaction by any subscriber.
Once any subscriber interacts with your Messenger, you have 24 hour time to send a promotional message as many as you want (Don’t spam).
After 24 hours, you are not allowed to send any message (Except using some specific tag only for the non-promotional message.)
Here One Time Notification API is provided by Facebook to send promotional messages after 24 hours window.
The Messenger Platform’s One-Time Notification API (Beta) allows a page to request a user to send one follow-up message after 24-hour messaging window has ended. The user will be offered to receive a future notification. Once the user asks to be notified, the page will receive a token which is an equivalent to a permission to send a single message to the user. The token can only be used once and will expire within 1 year of creation
Why it’s so important?
After deprecated sending messages after 24 hours, OTN is the only option to send a promotional message now.
OTN message sending happens in two steps. First, you will need to set a bot that asked for permission to send future promo messages regarding any specific offer.
Later, you will be able to broadcast messages to those people, have given permission for sending a message.
So, asking this permission & Opt-in by subscribers is super easy. Users just need a click to get subscribed to it.
And that’s guaranteed & fully proved that Messenger has almost 95%+ open rate. So it’s a hundred times better than sending email broadcast.
Just imagine, if you have 5000 users subscribed for Store/Restaurant offer, you broadcast them, almost 4500 people will open it.
First, you will need to apply for One Time Notification Access from Facebook Pages. It’s just a click easy.
Click CONFIRM, you can now use your Facebook Page to send Promotional Messages to all your subscribers.
First, set-up a POSTBACK Reply Template and OTN POSTBACK Template
This postback template will be sent to all your subscribers as a reply message.
This template will be sent to all your OTN Subscribers upon sending on OTN Broadcasting
You can now proceed to the OTN Broadcasting.
After setting up everything, you can now click the CREATE CAMPAIGN button and the system will start sending your message to all your OTN Subscribers automatically.